Selected Work
–
Consumer Insights is my area of keen interest. Unlike insights derived from
mining data, Consumer Insights strive to uncover the often unspoken, underlying belief that motivates behaviour. They’re the lynchpin for getting a brand’s
positioning spot-on and consequently, affecting commercial results.
Ask the owner of a prestige car why they bought it and most will wax lyrical about the safety, engineering and design. Few will confess its importance to ‘brand me’ and the statement it makes to the world about them.
Haymes Paint
We engaged Sue to help develop our brand strategy. The insight and clarity Sue brought to the project allowed us to achieve laser like focus in our
targeting. The power of this work has fundamentally changed the
direction of the business, with great results
Erin Lynch – GM Marketing & Sales at Kingswim
Patties Foods
Sue’s approach is highly collaborative and focused on
delivering creative solutions that deliver results
Sue Clohesy – Category Marketing Manager – Office Papers, Australian Paper
Zinfra
Sue helped us through a name change in challenging circumstances,
quickly grasping the uniqueness of our requirements and providing
novel – and very successful – solutions. I’d highly recommend her for
strategic planning, problem solving, promotion and other related challenges
Cheryl Cartwright – former CEO Australian Pipelines and Gas Association
Invanhoe Girls' Grammar School
Working with Sue on the development of our Brand Strategy was an absolute delight. She took time to understand our business, was realistic in her approach and able to constructively guide discussion. Sue’s strengths are her strategic abilities backed up by in depth research.
Melanie Dow – Director of Communications and Marketing, Ivanhoe Girls’ Grammar School
Bega Cheese
IODM
