Perhaps unusually, Sue’s skills are a combination of creative thinking and commercial realities. As well as running a business, Sue holds a Commerce degree from the University of Melbourne, with a double major in Accounting.

After a long career in big agencies and five years running her own business
with a business partner, Sue has now embarked on new venture, focusing
on brand strategy development, copywriting and directorships.

–

Sue spent the first 25 years of her career in big agencies;
Ogilvy & Mather / Leo Burnett / George Patterson / Clemenger BBDO

Brand & Business Experience

Big companies and big brands; especially FMCG and hardware

  • Kraft Foods/Modelez – Kraft natural cheeses
  • Fonterra Brands – Western Star, Mainland, Bega, Perfect Italiano, Ski
  • Goodman Fielder – Pampas Pastry
  • National Foods (now Lion) – Pura, Yoplait
  • Asaleo Care (previously SCA) – Libra, Tena, Sorbent
  • Black & Decker – homewares and power tools, including De Walt
  • The Dulux Group – British, Berger and Dulux brands

Plus retail, financial services and government

  • The Just Group – Just Jeans, Jay Jays
  • Diners Club
  • Victorian government

In 2012, Sue established Thread Communications Pty Ltd with
business partner, Mandy Henderson, developing strategies,
campaigns and activations for clients including:

  • Simplot
  • Patties Foods
  • Kennards Hire
  • Haymes Paint
  • Holden

Having built a success business, Thread was sold in February 2017 to CrocMedia.

Board Experience

Graduate Australian Institute of Company Directors – 2015

Carers Victoria 2013 – present, elected President February 2017

  • Member Business Development & Marketing committee 2013 – 2015
  • Network Transformation Working Group 2014 – 2016
  • Nominations and Governance committees (currently appointing a new CEO)
  • Working Group for Futures Project; 2017 – present (details currently confidential)

Carers Australia August 2015 – present

  • Member FARG (Finance, Audit, Risk, Governance committee, 2015 – present)
  • Working Group to appoint two new NEDs, including a new President – Feb 2017

Clemenger BBDO, Melbourne 2008 – 2011

  • Company Director/Board member